Management

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J. Daniel McCranie

Executive Chairman, Virage Logic
Chairman, ON Semiconductor
Director, Actel and Cypress Semiconductor

J. Daniel McCranie serves as Virage Logic's Executive Chairman where he is responsible for leading the company's demand creation efforts, merger and acquisition activities, and strategic direction. He joined Virage Logic as Chairman of the Board in August 2003, became Executive Chairman in March 2006, and served in that role until taking over as president and CEO in January 2007. From January 2007 until October 2008, he served as president and CEO, and in October 2008, he again became Executive Chairman.

McCranie also currently serves as Chairman of the Board for ON Semiconductor, a provider of power and data management semiconductors and standard semiconductor components. He also holds directorships at Actel, a supplier of innovative programmable logic solutions, and Cypress Semiconductor, a world leader in timing technology solutions.

McCranie is a 30+ year veteran of the semiconductor and communications industries. Prior to joining Virage Logic, he served as vice president of sales and marketing of Cypress Semiconductor, a San Jose-based manufacturer of semiconductors for the communications industry. He retired from that position in 2001.

From 1986 to 1993, McCranie was the chairman, president and CEO of SEEQ Technology, a supplier of mixed-signal data communications products. Leading up to his tenure at SEEQ, McCranie held positions of increasing responsibility in management, engineering, and sales and marketing at Harris Corporation, Advanced Micro Devices, American Microsystems and Philips Corporation.

McCranie earned his bachelor's degree in electrical engineering from Virginia Polytechnic Institute in Blacksburg, Virginia.

Alex Shubat Ph. D.

President and CEO

Dr. Shubat co-founded Virage Logic in 1996 and currently serves as the company's president and Chief Executive Officer (CEO). Prior to taking on the role of president and CEO in October 2008, Dr. Shubat served as Chief Operating Officer (COO) where he led the company's strategic initiative to always be first-to-market with next generation products by focusing on both organic and in-organic product line expansion and operational excellence. Prior to his role as COO, Dr. Shubat served as the company's vice president of research and development (R&D) and chief technical officer (CTO) where he was instrumental in leading the nearly 300 person technical staff to conceive, develop and deliver the highly differentiated advanced technology solutions for which Virage Logic has become known.

Prior to co-founding Virage Logic in 1996, Dr. Shubat served as director of engineering at Waferscale Integration, a provider of Programmable uC peripherals (subsequently sold to ST). During his 10 year career at Waferscale Integration, he managed various groups including design, application-specific integrated circuit and high-speed memory.

Dr. Shubat was elected to the Santa Clara University Industry Advisory Board in 2007. He is also a member of the IEEE and served as a committee member for the IEEE's International Solid State Circuit Conference (ISSCC) from 2004 to 2006. He received an ISSCC special topic session award in 2005 and an ISSCC panel award in 2002.

Dr. Shubat holds more than 20 patents and has contributed to more than 25 publications. He holds an executive M.B.A. from Stanford University, a B.S. and an M.S. in Electrical Engineering from the University of Toronto, Canada, and a Ph.D. in Electrical Engineering from Santa Clara University.

Brian Sereda

Vice President of Finance and Chief Financial Officer

As Virage Logic's vice president of Finance and Chief Financial Officer (CFO), Brian Sereda is responsible for driving all aspects of the company's global financial and human resources operations. Prior to joining the company in September 2008, Sereda served as CFO and Treasurer at Proxim Wireless, a leading provider of end-to-end broadband wireless systems.

Before joining Proxim Wireless in 2006, Sereda served as Vice President of Finance and Corporate Controller for Portal Software, a leading worldwide provider of billing and revenue management solutions for the global communications and media markets. Prior to that, Sereda held senior financial management positions with Credence Systems Corp, Handspring Inc., Sygen International, and Lam Research.

Sereda holds a MBA from St. Mary's College of California, a BSBA from Simon Fraser University, Vancouver, British Columbia, Canada and a Diploma of Technology in Petroleum Engineering from the British Columbia Institute of Technology, Vancouver, British Columbia, Canada.

Brani Buric

Executive Vice President, Marketing & Sales

As Virage Logic's Executive Vice President of Marketing and Sales, Brani Buric is responsible for driving the company's global marketing and sales operations. In this role, in addition to leading the company's strategic market initiatives, he is responsible for developing and managing the company's strategic partner relationships to further establish Virage Logic as the semiconductor industry's trusted IP partner. Prior to his current role, Buric served as Executive Vice President of Marketing where he led the company's marketing strategy. Prior to that, Buric held a variety of other roles including Vice President of Product Marketing, Senior Director of Strategic Business Solutions and Senior Director of Business Development and IP Platform Marketing.

Prior to joining Virage Logic in May 2002 as a result of the acquisition of In-Chip Systems Incorporated, Buric served as In-Chip Systems' Vice President of Marketing and Business Development. Prior to joining In-Chip Systems in 2000, Buric held senior management positions in marketing, business development and applications engineering with Sycon Design, Avant!, Meta Software, Mentor Graphics and Silicon Complier Systems. Before moving into the EDA industry with Silicon Compiler Systems in 1987, Buric held engineering and product management positions with Burroughs.

Buric holds a B.S. in Electrical Engineering from the University of Belgrade.

Daniel LaBouve

Vice President, Operations

As Virage Logic's Vice President of Operations, LaBouve is responsible for leading the company's global operations strategy. His proven track record in creating sustainable and scalable engineering operations product development environments spans more than 20 years and includes experience in leading multi-functional and multi-site teams developing emerging and industry-leading technology products.

Prior to joining Virage Logic in July 2008, LaBouve served as Vice President of Engineering for Innovative Silicon (Santa Clara, CA) with responsibility for multi-site engineering operations for an emerging floating-body memory technology start-up focused on embedded and standalone DRAM markets. Prior to that, LaBouve served as Vice President of Engineering for ARM's Physical IP Division where he directed multi-site engineering operations with an annual license revenue of more than $60 million and an organization of approximately 380 engineers. LaBouve also served as Senior Director of Engineering for Artisan Components and brings engineering experience from Mentor Graphics, NCR Corporation, and the Delco Electronics Division of General Motors.

LaBouve holds a B.S. degree from the University of California, Santa Barbara. He has also filed a number of patents for the purpose of improving integrated circuit design performance.

Kamalesh Ruparel

Vice President and General Manager, Application Specific IP Solutions

Kamalesh Ruparel brings more than 22 years of semi-custom integrated circuit (IC) ecosystem experience to his role as Virage Logic's Vice President and General Manager of Application Specific IP (ASIP) Solutions. In this role, Ruparel is responsible for driving the company's ASIP business (the company's functional IP product line established through the acquisition of Ingot Systems in August 2007).

Previously he spent approximately ten years at Cisco Systems, most recently serving as director of engineering for the ISBU ASIC-COT Engineering in the Datacenter, Security & Switching Technology Group. Ruparel's experience also includes management positions at Apple Computer and senior engineering positions at Vertex Semiconductor, and Texas Instruments.

Ruparel holds a BS in electrical engineering from the University of Texas at Austin and an MS in computer science from the Southern Methodist University in Dallas.

David Sowards

Vice President of Silicon Validation

David Sowards serves as Virage Logic's Vice President of Silicon Validation where he is responsible for the silicon validation of all Virage Logic products including test chip development, test chip characterization and silicon reports.

Prior to joining Virage Logic in July 2005, Sowards served as Vice President of Engineering for fabless Smart Card IC maker, Emosyn International, an SST company. Sowards joined Emosyn in 1998 where he established the design organization and developed products that grew to over 200 million units being shipped by mid 2005.

Prior to Emosyn, Sowards served as Director of Engineering at Information Storage Devices (ISD), a maker of devices for the audio market that used analog level storage on conventional floating gate non-volatile technology. Prior to ISD, Sowards held various engineering and management positions at Exar, Catalyst Semiconductor, Wafer Scale Integration, Xicor, and Sperry Univac.

Sowards holds a BSEE degree from the University of Utah.

Sherif Sweha

Vice President of Engineering

Sherif Sweha serves as Virage Logic's vice president of engineering responsible for the company's memory product development efforts including design excellence, delivery and engineering productivity. Sweha brings more than 20 years of Intel engineering management experience to Virage Logic. In his most recent assignment at Intel, Sweha served as director of non-volatile memory (NVM) design engineering for the $2 billion FLASH memory business. Responsible for the complete chip development process, he oversaw product architecture, chip design and validation, design automation and embedded software development. In addition, Sweha directed the design activities to develop test chips and lead vehicles for the 65-nanometer (nm) process node, as well as advanced alternative non-volatile memory technologies. He also grew a global design team from 175 to more than 400 engineers and established Intel's first chip design teams in the Philippines and China. Prior to joining Intel in 1984, Sweha spent two years at Texas Instruments as a non-volatile memory designer. Sherif holds 10 patents, has authored numerous technical papers on non-volatile memory and has written four papers on leadership in industry.

Yankin Tanurhan, Ph.D.

Vice President and General Manager, NVM Solutions

Dr. Yankin Tanurhan serves as Virage Logic's Vice President and General Manager of the NVM Solutions business unit. He is responsible for leading all aspects of the company's NVM business including the expansion of the business into such new markets as power management, MEMS and precision analog applications.

Before joining Virage Logic, Yankin served as Vice President of Actel's Advanced Applications and System Solutions, where he lead Actel's new architecture design, IP and MPU business units, system and hardware tools and product validation departments. He was also responsible for leading Actel's embedded FPGA, embedded processor and DSP activities.

Prior to joining Actel, Yankin held senior management positions in system level design at Synopsys. Prior to that, he served as the director of the department of electronic systems and microsystems of FZI (Forschungszentrum Informatik), and held senior positions at the Institute of Computer Aided Circuit Design and Informatik Forum in Germany, where he lead international hardware/software co-design projects.

Yankin has authored more than 100 papers in refereed publications. He holds a B.S. and M.S. in Electrical and Computer Engineering from Rheinisch Westfaellische Technische Hochschule (RWTH) in Aachen, Germany and a Dr. Ing. degree summa cum laude in Electrical Engineering from the University of Karlsruhe (TH) in Karlsruhe, Germany.

Yervant Zorian, Ph.D.

Vice President and Chief Scientist

Dr. Yervant Zorian has served as Virage Logic's Vice President and Chief Scientist since joining the company in 2000. Prior to that, Dr. Zorian served as a Distinguished Member of the Technical Staff at Lucent Technologies, Bell Laboratories and Chief Technical Advisor to LogicVision.

Dr. Zorian also serves as the Vice President of the IEEE Computer Society for Conferences and Tutorials and is the Editor-in-Chief Emeritus of IEEE Design & Test of Computers. He founded and presently chairs the IEEE 1500 standardization working group for embedded core test, and has authored over 250 papers and four books. Dr. Zorian has received a number of best paper awards, is an honorary doctor of the National Academy of Sciences of Armenia, is a Fellow of the IEEE, and is the recipient of the 2005 IEEE Industrial Pioneer Award.